Cultural Appreciation vs Appropriation
The differences between Cultural Appreciation and Cultural Appropriation are very clear. Cultural appreciation is when a brand or a designer has an interest in something other cultures do or designs they have. That designer or brand takes time to educate themselves about what they have an interest in and show it the correct way, by advertising it with the people of the culture and so forth. Cultural appropriation is when a brand or designer steals designs from another culture without educating themselves beforehand. Those brands and designers disrespect a culture and the people of that culture. A brand that shows cultural appreciation is a luxury skin care brand that is owned by Ozohu Adoh called Epara. The brand came about because she suffered from persistent follicular eczema, and she started looking at the ingredients her African forbears used. She planned on having it as a commercially sold product but now it’s being sold in luxury stores. My opinion on the brand is that the